Brand strength is a comprehensive reflection of a company’s core competitiveness and an important driver of high-quality development. Through continuous technological innovation, rigorous quality management, and steadily growing market influence, the “Hertz” brand of Shenzhen Hertz Power Semiconductor Co., Ltd. received two honors at the 21st selection: “Shenzhen Well-Known Brand” and “Greater Bay Area Well-Known Brand.”

These two honors fully recognize Hertz’s long-term commitment to the power semiconductor industry and its brand-oriented development strategy. They also mark a new milestone in the company’s technological capabilities, product quality, market recognition, and brand development.

Focusing on Brand Strength and Exploring an Unlimited Future

On May 9, 2024, the opening ceremony of the 8th Shenzhen (Greater Bay Area) International Brand Week and the 2024 China Brand Day Shenzhen Special Event was held at the Shenzhen Media Group Building.

Under the theme “Exploring the Unlimited Future of Brands,” the event showcased nearly 400 brand achievements, including Internationally Reputable Brands, Shenzhen Well-Known Brands, and Greater Bay Area Well-Known Brands. It also brought together branding experts, corporate representatives, and industry guests from China and abroad to discuss brand innovation and development under the trend of new industrialization.

During the event, the results of the 21st Shenzhen Well-Known Brand and Greater Bay Area Well-Known Brand selection were officially announced. According to information released by the Shenzhen Federation of Industries, 125 brands were recognized in this year’s selection, while another 241 brands passed the re-evaluation process.

With a solid product foundation, continuous investment in technology, a comprehensive quality management system, and growing customer recognition, Hertz received both the “Shenzhen Well-Known Brand” and “Greater Bay Area Well-Known Brand” honors.

Two Honors Demonstrating Strong Brand Value

The Shenzhen Well-Known Brand development and evaluation program has been conducted for 21 consecutive years and is an important initiative supporting brand cultivation and high-quality enterprise development in Shenzhen.

The evaluation covers corporate management systems, public recognition, industry position, brand value, and legal compliance. According to official information, candidate companies are required to undergo qualification reviews, on-site management system assessments, public voting, industry position evaluations, brand value assessments, and compliance checks by relevant authorities.

To strengthen Shenzhen’s role as a core engine city of the Guangdong–Hong Kong–Macao Greater Bay Area, companies recognized as Shenzhen Well-Known Brands under the relevant evaluation standards have also been awarded the title of Greater Bay Area Well-Known Brand since the 21st selection.

Receiving both honors reflects not only broad recognition of Hertz’s brand-building achievements, but also the trust customers and the market place in the company’s product quality, technological capabilities, and service standards.

Deep Commitment to Power Semiconductors and Technological Innovation

Hertz is a company specializing in the research, development, and application of power semiconductor products, with a strategic focus on MOSFETs, IGBTs, SiC devices, GaN devices, and SBDs.

Since its establishment, the company has remained market-oriented, innovation-driven, and quality-focused. Hertz continues to bring together professionals in semiconductor wafer design, device development, packaging manufacturing, and application services while improving its systems for product development, manufacturing, packaging and testing, and quality management.

As markets such as new energy vehicles, photovoltaic and energy storage systems, industrial control, power management, consumer electronics, and smart devices continue to expand rapidly, Hertz is advancing the technological upgrading and performance optimization of its power semiconductor products.

The company focuses on improving conversion efficiency, power density, stability, consistency, and long-term reliability, with the goal of providing customers with high-quality, high-performance power semiconductor products.

Hertz believes that a truly sustainable brand requires more than a strong market image. It must also be supported by long-term technological strength and product quality. Every product development project, manufacturing process, and testing procedure is an important part of fulfilling the Hertz brand promise.

Earning Trust Through Quality and Connecting with the World Through Brand Strength

The journey from product to market and from enterprise to brand requires long-term commitment and continuous investment.

Hertz maintains strict quality management standards and continuously strengthens its capabilities in product design, wafer processing, package thermal management, testing and validation, and supply chain coordination according to customers’ real application requirements.

The company actively listens to customer feedback and focuses on the practical needs of different application scenarios. Through continuous product iteration and technological optimization, Hertz creates more stable, reliable, and efficient application value for its customers.

It is this commitment to quality, investment in innovation, and dedication to customer responsibility that have enabled the Hertz brand to steadily earn the trust and support of customers in China and international markets.

Receiving the titles of Shenzhen Well-Known Brand and Greater Bay Area Well-Known Brand is not only an honor, but also a responsibility. These recognitions will encourage Hertz to advance its brand development to even higher standards and integrate its brand values into every aspect of technological research, product manufacturing, quality management, and customer service.

Honors Recognize the Past, While Innovation Opens the Future

Brand development has no finish line, and technological innovation never stops.

Looking ahead, Hertz will take these two Well-Known Brand honors as a new starting point and continue to uphold its development philosophy of “Building the Future with Chips, Advancing through Innovation.”

The company will remain deeply committed to the power semiconductor sector, increase investment in technological research and product innovation, and further improve its quality management and customer service systems.

Hertz will actively seize new opportunities created by the development of the Guangdong–Hong Kong–Macao Greater Bay Area and the global semiconductor industry. The company will continue to enhance the professional influence, market competitiveness, and international presence of the Hertz brand and strive to build an internationally competitive power semiconductor brand.

Building the brand through quality and driving development through innovation. Hertz will continue working closely with customers, partners, and industry colleagues to contribute more to the high-quality development of China’s power semiconductor industry and help bring high-quality Chinese semiconductor products to customers around the world.